Privacy policy
Last updated: October 9, 2026
Park Mile ("Park Mile", "we", "us") runs theparkmile.com, the Park Mile Passport and our online store (together, the "Services"). This Privacy Policy explains what personal information we collect, how we use and share it, how long we keep it and the choices you have. Our store is hosted by Shopify.
1. Information we collect
When you shop: name, email, phone, shipping and billing address, order details and payment confirmation. Card numbers are handled by Shopify's payment processors — we never see or store them.
When you join the Park Mile Passport: your email, first name and account details (through your Shopify customer account).
When you submit a run (by connecting Strava, uploading a GPX file or uploading a screenshot):
- Strava: if you connect Strava, we receive your Strava athlete ID and, for your runs, the date, distance, moving time and GPS route. We use the GPS route only to check whether the run took place in a Park Mile park or city. We keep the result (park, date, distance, time and pace) — we do not keep your GPS route or map. Your Strava access keys are stored encrypted.
- GPX files: processed the same way — we check the route and keep only the result, not the file.
- Screenshots: distance and time are read on your own device; the image itself is not uploaded to our servers.
When you take part in Park Keeper: you confirm you picked up litter, and your device's location is checked once to confirm you're in the park. We keep only the park and the date — not your location. No photo is required.
When you sign up for emails: your email address and your consent.
Automatically: device, browser, pages visited, referring site and approximate location from your IP address, collected through cookies and similar technologies (see section 6).
When you contact us: what you send us.
2. How we use it
- To process, ship and support your orders, returns and refunds.
- To run the Passport: verify runs, award free digital medals, show your progress and send medal emails.
- To run Park Keeper and prevent cheating or misuse.
- To send marketing emails if you opted in (you can unsubscribe at any time).
- To show ads and measure them (for example on Google and Meta), unless you opt out.
- For security, fraud prevention, legal compliance and to improve the Services.
We do not use your GPS data for advertising and we never sell it.
3. Public medal pages
When you unlock a medal, we create a share page (for example theparkmile.com/apps/parkmile/m/…) showing the medal, your first name, the date and the distance, time and pace of that run. The link is random and is not listed anywhere on our site — it only becomes public if you share it. To remove a page, email us (section 9).
4. Who we share it with
- Service providers that work for us: Shopify (store, accounts, checkout), payment processors, Printify and its print providers and carriers (to make and deliver your order), Cloudflare (hosting the Passport), Resend (sending Passport emails) and Strava (only if you connect it).
- Advertising partners such as Google and Meta, to show and measure ads. Under some state laws this may be considered "sharing" or "targeted advertising" — you can opt out (section 7).
- Legal reasons: when required by law, to protect our rights or in connection with a sale or merger of the business.
5. How long we keep it
- Order records: as long as required for tax and accounting (generally up to 7 years).
- Passport medals and run results: while your account is active, or until you ask us to delete them.
- Strava access: until you disconnect Park Mile in Strava (Settings → My Apps → Revoke) — we then delete your access keys automatically.
- Marketing emails: until you unsubscribe.
6. Cookies
We and Shopify use cookies to keep your cart and account working (necessary), remember preferences, understand how the site is used (analytics) and show relevant ads (marketing). You can control non-essential cookies through the "Your privacy choices" link at the bottom of every page and through your browser settings. Blocking necessary cookies may stop the cart or account from working.
Do Not Track: we honor the Global Privacy Control (GPC) signal as an opt-out of targeted advertising where required by law. Our site does not otherwise respond to browser "Do Not Track" signals.
7. Your rights and choices
Depending on where you live (including California, Virginia, Colorado, Connecticut, Texas, Oregon and other states), you may have the right to: know and access the personal information we hold about you; correct it; delete it; get a copy; opt out of targeted advertising, "sale" or "sharing"; and limit the use of sensitive information such as precise location. You can:
- Use the "Your privacy choices" link at the bottom of any page.
- Email hello@theparkmile.com with the subject "Privacy request".
We will verify your request (usually by confirming your email) and reply within 45 days. You may use an authorized agent. If we deny your request, you can appeal by replying to our answer. We will not discriminate against you for exercising your rights.
8. Children
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. You must be at least 13 to join the Passport (Strava also requires users to be 13 or older). If you believe a child under 13 has given us information, email us and we will delete it.
9. Security
We use reasonable safeguards, such as encryption of Strava access keys and secure hosting, but no system is 100% secure.
10. Changes and contact
We may update this policy and will change the date above when we do. Questions or requests:
Park Mile
11840 NE 19th Dr, Apt 9, North Miami, FL 33181, United States
hello@theparkmile.com